1. Data Controller

Form Helsinki Oy
Business ID: 3628294-3
Liisankatu 12, 00170 Helsinki, Finland
Email: hello@formpilates.fi

2. Personal Data We Collect

We may collect the following categories of personal data:

Contact and Account Information
Your full name, email address, phone number and other information you provide when creating an account or contacting us.

Booking Information
Information relating to your bookings, including the class, date, time, instructor and any information or notes you provide in connection with your booking.

Payment Information
Payment and billing information required to process purchases. Online payments are processed securely by our payment service providers. Form does not store your full payment card details.

Technical Information
Information about your use of our website, such as IP address, browser type, device information, pages visited and interactions with our website. This information may be collected through cookies and similar technologies.

3. How We Use Your Personal Data

We use personal data for the following purposes:

• To create and manage your client account.
• To manage class bookings and purchases.
• To process payments and issue receipts.
• To send booking confirmations, reminders and other service-related communications.
• To communicate changes to classes, instructors or schedules.
• To respond to customer enquiries and provide customer support.
• To maintain, operate and improve our website, booking system and services.
• To analyse website traffic and user behaviour.
• To measure and improve the effectiveness of our online advertising.
• To comply with applicable legal, accounting and tax obligations.

4. Legal Basis for Processing

We process personal data in accordance with the EU General Data Protection Regulation (GDPR) and applicable Finnish data protection legislation.

Depending on the purpose of processing, we rely on the following legal bases:

Performance of a contract: Processing is necessary to provide services you have requested, including creating and managing your account, processing bookings and purchases, and providing related customer communications.

Legal obligation: Processing is necessary to comply with legal obligations, including accounting, taxation and other statutory requirements.

Legitimate interests: Processing may be necessary for the operation, security and development of our business and services, provided that our legitimate interests do not override your fundamental rights and freedoms.

Consent: Where required by law, we rely on your consent, for example for certain cookies, analytics or marketing activities. You may withdraw your consent at any time.

5. Third-Party Service Providers

We use trusted third-party service providers to operate our website, booking system, payment services and analytics.

bsport
Our online booking and client management system is provided by bsport. bsport processes personal data on our behalf to provide client account management, bookings, purchases and related service communications.

Stripe
Online payments are processed by Stripe, our payment service provider. Stripe processes payment and transaction information securely. Form does not store your full payment card details.

Google Analytics
We use Google Analytics to understand how visitors use our website and to help us improve our website and services.

Google Ads
We may use Google Ads technologies to measure and improve the effectiveness of our online advertising.

Third-party service providers may process personal data on our behalf in accordance with applicable data protection requirements and their own privacy policies.

6. Cookies and Analytics

Our website uses cookies and similar technologies to ensure that the website functions properly and to understand how visitors use our website.

Some cookies are necessary for the operation and security of the website. Other cookies, including analytics and advertising cookies, may require your consent under applicable law.

Where required, non-essential cookies and tracking technologies are used only with your consent. You can manage your cookie preferences through our cookie consent tool.

You can also adjust your browser settings to control or block cookies. Please note that blocking certain cookies may affect the functionality of the website.

7. Data Security and Retention

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.

We retain personal data only for as long as necessary for the purposes for which it was collected, unless a longer retention period is required or permitted by law.

Booking and transaction information may need to be retained for statutory accounting, tax and other legal requirements.

When personal data is no longer required, it will be securely deleted or anonymised where appropriate.

8. Your Data Protection Rights

Under the GDPR, you may have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete personal data.
• Request deletion of your personal data where there is no lawful reason for us to continue processing it.
• Request restriction of processing in certain circumstances.
• Object to certain processing of your personal data.
• Request data portability where applicable.
• Withdraw your consent where processing is based on consent.

To exercise your rights, please contact us at hello@formpilates.fi.

You also have the right to lodge a complaint with the relevant data protection supervisory authority if you believe that your personal data has been processed unlawfully.

9. Marketing Communications

We may send you information about Form’s services, classes, offers and events where permitted by applicable law.

Where your consent is required, we will only send marketing communications with your consent. You can unsubscribe from marketing communications at any time by using the unsubscribe option provided in the message or by contacting us at hello@formpilates.fi.

You may still receive essential service-related communications, such as booking confirmations, reminders and important changes to your bookings.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, services or legal requirements.

The updated version will be published on this page together with the revised ”Effective Date”.

11. Contact Us

If you have any questions about this Privacy Policy, our use of your personal data, or wish to exercise your data protection rights, please contact:

Form Helsinki Oy
Business ID: 3628294-3
Liisankatu 12, 00170 Helsinki
Finland
Email: hello@formpilates.fi